As an office temporary in Chicago fresh out of high school, I often found I wasn’t content to simply edit letters for people’s business correspondence. Sometimes I experimented with formats or how ideas were separated into paragraphs. Certain sentences, I discovered, helped present an idea more effectively heading up the following paragraph instead of ending the previous one, and vice-versa.
But the most fun I ever had in an era when office typists were just wading into the computer age was changing the fonts on the documents. I was pretty bold about it, too, no pun intended. I would just traipse into the boss’s office with a handful of letters that I had globally changed from Helvetica to Verdana or Geneva, or from Times Roman to a different serif font, say, Palatino, Georgia, or my favorite, Century Schoolbook. The boss would frown at the typeface but generally wouldn’t say anything. Something was different, but he couldn’t quite figure out what. I really liked Garamond a lot. It made me think of the Renaissance, and using it made me feel like royalty. This is probably because it was created in 16th-century France for the king by Claude Garamond, in contrast with Times New Roman, designed by Stanley Morison for the Times of London in 1929. When you know what you like right away, it’s most efficient to simply make your choice without putting too much thought into it, but upon comparing both fonts I become aware that at least two characteristics of Garamond make it easier to read than Times New Roman.
First, because the strokes of the letter forms are thinner, Garamond letter forms are granted a thicker cushion of white space. (Remember white space, the advertiser’s dream?) Secondly, lower case letters are less than half the height of the capital letters, whereas Times New Roman lower case are greater than half the height of its capital letters.
These qualities of a nearly 500-year-old typeface apparently have another advantage over the more modern Times New Roman. Last week, a 14-year-old Pittsburgh sixth grader calculated that switching from Times New Roman to Garamond could save his school 24% of its toner budget. Suvir Mirchandani then thought about state and federal tax forms printed by the Government and calculated that (depending who you ask) switching to the older font could save the government in total anywhere between $136 million and $467 million annually, between 30–60% of printing costs.
One or two skeptics insist that the youngster failed to consider font size discrepancies, offset lithography and other complexities of adult business practices. Oh well, Mr. Mirchandani. So much for proposing tax savings strategies to the IRS.
My own fascination with fonts never did much for my career as an office temporary. People I worked for always seemed to find something unsettling about me, but they couldn’t quite figure out what. Maybe I should have taken up accounting.
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(Special thanks to Forbes online, The Guardian and other local news sites and bloggers I linked to in this post.)